Nutritional products brand Cheribundi is adding five Team USA athletes as brand ambassadors ahead of the Paris Games -- Gold Medal-winning swimmer Ryan Murphy, beach volleyball player (and former NBAer) Chase Budinger, Silver Medal-winning diver Delaney Schnell, triple jumper Keturah Orji and sprinter Courtney Lindsey. The five will amplify brand messaging across their respective social platforms to create original content and continue serving as spokespeople after the Olympics as well. Cheribundi already provides products to 11 U.S. National Teams and the U.S. Olympic Training Center. Cheribundi did not use an agency to strike the deal with the athletes. There are no TV spots planned for the brand and the athletes. The brand in the past also sponsored Olympic athletes like Gold Medal-winning speed skater Erin Jackson.

Read the full article by Austin Karp on Sports Business Journal.