CHERIBUNDI TAKES ON GATORADE FOR SPORTS DRINK CROWN

Cheribundi is making a splash in the world of sports drinks.

The tart cherry juice company has announced partnerships with several major sports leagues. It's promising properties that help athletes recover off the field. For more on the company's push into sports, Bloomberg's Scarlet Fu and Michael Barr speak with US Women's National Soccer team star Lindsey Horan and Rob Willey, who is an operating partner at Emil Capital Partners, the parent company of Cheribundi.

Listen here on Bloomberg Business of Sports