OUR GUIDING PRINCIPLES
Embrace expertise, but do so with knowledge and humility
Focus on healthy products that taste great
Celebrate the pursuit of wellness at every age
Prepare for sustained success day after day
Listen to science and our customers
Put good into everything we do
Act as a partner in health
Be clear and transparent about our benefits and our beliefs
HOW IT ALL STARTED
When a former athlete discovered the benefits of tart cherries, he couldn’t quite believe they were true. So, he partnered with a research team at Cornell to study these incredible tart cherries and find out if they really were as beneficial as he thought. After a good bit of testing, research and trial, Cheribundi was born.
Connecting with – and supporting – growers across the country has been vital to the success of Cheribundi. These growers and those involved at their farms have become a part of our Cheribundi family.
Now, our supernatural, tart cherry juice comes backed by science – and families of cherry harvesters across the country – and is ready to be shared with the world.